Our point of differentiation in this window was all around security but we wanted to do that in a unique and not scary way. From Alexa ‘listening' to me 24:7” and Webcams “Spying on me” there was a lot of fear in the market at the time, which gave us the perfect opportunity to lean into an insight of “I really want and need a camera and a microphone to study/talk to friends, but I am constantly in fear that I am being seen”
The brief was simply “Dance like no one’s looking” - or “Be You” as now you can be…
This proved to be one of the most successful TV/Social/Digital/Retail campaigns and drove differentiation in an very saturated market at the time
Agency: Fred and Farid LA
Be you - lead film
Loved the music in this one, the original track - who knew?!
“Tape”
We’ve all been there - just a quick glance around the office was all it took to inspire this one…
“Zoe”
One of the cut down 15’s for an instant read