
When tech features become gifts - Reinventing the holiday narrative
Reinvent giving was all about connecting a single minded product feature into an emotive story where tech as a tool became an enabler to something much grander.
These campaigns were global in nature and executed across the entire mix from TV to Retail and everything in between - extensions locally took the idea of e.g. Brothers to create art using sound (EMEA/North America), to create more inclusivity with the hearing impaired community (LATAM, India and more) and drive unique CSR integrations with ASL among other things.
Agency: AMV London / BBDO