When tech features become gifts - Reinventing the holiday narrative

Reinvent giving was all about connecting a single minded product feature into an emotive story where tech as a tool became an enabler to something much grander.

These campaigns were global in nature and executed across the entire mix from TV to Retail and everything in between - extensions locally took the idea of e.g. Brothers to create art using sound (EMEA/North America), to create more inclusivity with the hearing impaired community (LATAM, India and more) and drive unique CSR integrations with ASL among other things.

Agency: AMV London / BBDO

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"Trust" - A poster child for insights, where an insight literally defined a brand in an e2e campaign

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"Jane" - A new business brand launch targeting millennial parents